Meet our GoGreen Team

Paula Keif

President & Founder

Paula believes that the simplest change in ones daily behavior can make a difference in protecting the environment.

The idea for a web-based green business directory came about during a house renovation project where Paula and her husband spent a significant amount time searching for local green businesses. As a result, Paula developed the Go Green Web Directory so that others looking for a healthy green lifestyle would have the information and resources readily available to them. The Go Green Web Directory is also a place where consumers and businesses can network and share ideas.

Paula’s passion for the environment and over 20 years of experience in both the non-profit and private sectors led her to this latest venture. Prior to GoGreen, Paula had a successful 10 year career working in Consulting Sales for two large ERP software vendors. She also spent 10 years working at Brandeis University in Information Technology. Paula presently serves as Vice President of the Green Schools board. Green Schools is a non-profit organization whose mission is to create greener & healthier learning environments through education and awareness.

Paula received a Master in Business Administration from Bentley College and a Bachelor of Science degree from the University of Massachusetts. Paula currently resides in Marshfield, MA with her husband and son. She enjoys outdoors activities and spending time with her family.

Our Region Liaisons

Jessica Wozniak

All Regions

Jess has always been interested in environmental issues – particularly how people can be green every day. Her passion started at the University of Massachusetts at Amherst where she earned her BS in Environmental Science and worked at their onsite recycling facility. Jess loves the concept of recycling – where a simple easy everyday task could produce big environmental rewards. These passions and skills were put to practice as the first Solid Waste Coordinator for the Town of South Hadley. Working in the non-profit world for many years with the Northeast Recycling Council, Inc. and MassRecycle, Inc., Jess has branched out her environmental interests beyond recycling to waste prevention, zero waste, product stewardship and environmentally preferable purchasing.

Jess loves the concept of the GoGreenWebDirectory because it provides a single location to find a variety of green consumer products and services. Jess is also currently the Regional Campaign Director of EarthShare New England and Chairman of the Leominster Recycling Committee.

After owning a home in central mass, Jess also found a new hobby – organic gardening. Jess hopes to pass on her environmental wisdom to her two children through their own love of gardening.

If you have a business, service or product that you would like listed on GoGreen contact Jessica at: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Our Contributors

Andrea Fox

Editorial Advisor

Andrea Fox is a writer, project manager, and environmental advocate with 10+ years experience writing about the environment, sustainability, and eco-topics of wide appeal.

Fox practices holistic journalism through which she connects policymakers, scientists, academics, and citizens on numerous complex and politically important environmental subjects. Fox writes nationally, regionally, and locally. Her green living column, Green Quick Fixes addresses hot environmental topics and offers quick tips and easy strategies that help readers achieve a greener lifestyle. Her mission is that when changes are made at the residential level, there is improved environmental quality and public health at the community level. For GoGreenWebDirectory.com, Fox contributes editorial content and vision and believes the GoGreen Living Green community can help visitors explore eco-wise thought, strategies, practices, and businesses through the actions green louder than words® philosophy.

As a local advocate in the Salem region of Massachusetts, Fox works with non-profit organizations and public entities to develop awareness of water resources and conservation planning, nurture compost programs, enhance local food systems, drive energy consumption changes, create a climate conducive to thriving local, green businesses-and most importantly-to employ practical grassroots solutions that conserve and protect natural resources.

She graduated cum laude from Boston University with a Bachelor of Arts in Philosophy and a Bachelor of Science in Communication, is a member of the Society of Environmental Journalists, and serves Salem Sound Coastwatch as a member of its Board of Directors. She organizes the green business networking group Greater Salem Green Drinks, is a member of the Beverly Sustainability Coalition, and is co-chair of Citizens for Salem/Beverly Water Resources. More about her work and experience can be found online at www.andreafoxcommunications.com.

Joanna Hamblin

Social Media – Contributor

A results driven marketing and communications professional, Joanna has over 7 years of experience in developing marketing strategies that generate leads, raise awareness and grow market share. Working with clients of various sizes and stages she’s helping to build strong foundations for the clean tech, energy, sustainability and local food verticals by developing marketing strategies that are effective, scalable and provide consistent ROI. Her specialty includes project management, web 2.0 and social media planning, event management and corporate communications.

On a local level, Joanna is a founding member of the Dedham Sustainability Advisory Committee, where she provides guidance to the Town of Dedham, its businesses and residents on topics ranging from energy efficiency to sustainability and transportation. Also a member of the Open Space and Recreation Committee she helps explore preservation of open, recreational and public spaces in her community for all to enjoy. Promoting locally grown foods and a liaison between vendors, town officials and patrons, Joanna manages the Dedham Farmer’s Market, now in its third year. In this role she advocates for the importance of locally grown food and its impact on economic vitality, environmental sustainability and social benefit.

In addition to work and volunteer opportunities Joanna is pursuing a graduate degree in Sustainability and Environmental Management from the Extension School at Harvard University. Always looking at ways to acquire marketable skills, she’s interested in learning how public policy, science and business best practices can be utilized for managing complex, intertwined environmental, social and economic issues.
To learn more about Joanna and her work you can follow her on Twitter @GoodNatureGirl.